On The Beach is looking to expand into new markets in 2016. This year, it endeavours to move into brand new territories outside of the United Kingdom – specifically Denmark and Norway. As a result, On the Beach is predicting that it will have a massive sales increase throughout this year. The group is aiming to reach a whopping 20 per cent sales increase.
Its ambitions are high not only because of their ambitions to expand into Norway and Denmark but also because of the growing success in the United Kingdom. More customers than ever before visited its website in 2015 looking for an escape away from the cold British climate. It has also had a successful launch in Sweden.
Simon Cooper, the chief executive of On The Beach who founded the company from a terraced house back in 2004, said that the estimated 20 per cent growth is in line with sales figures from the last three years. Furthermore, he emphasised that On The Beach is on the cutting edge of technology in the travel agent market. He said: “”We’re very efficient at driving traffic share to site through the tools that we’ve built internally. We’re very good at converting the traffic once we get it onto our site”
The ambitions are certainly not unrealistic. On The Beach reported a 47 per cent rise in adjusted underlying pre-tax profits on Wednesday which demonstrates it is well on the road to success. For the year ending on September 30th of 2015, it therefore made £14.5 million.
On The Beach was listed on the London Stock Exchange in September. The business provides package holidays to sunny, beach side destinations purchased through third parties. It can supply flights and accommodation in areas such as Tenerife, Majorca and Sharm El Sheikh.